8th April 2020
If you have established your own new business, getting started may feel very overwhelming. It is certainly challenging figuring out your business model and getting your first client- this is something I, too, went through when establishing my Alex Aaronson Photography business. However, don’t get discouraged- there are many ways to put yourself out there and promote your work. The first and most obvious tip I can give is to optimise your social media presence. Create accounts across all the digital networks where you can share your work in an appropriate manner. This will give you the invaluable chance of […]
16th January 2020
Ever since I was young, autumn has been my favorite season. There is something about those three transitional months, about the quiet graciousness with which the leaves are falling from the trees and the world is getting ready for the winter season. Back then, when the Alex Aaronson Photography blog was nothing but a dream, I loved venturing out on a late afternoon and wait for the sunset. Time and time again, I was captivated by the soft purples, dark blues and vibrant yellows that would paint the sky and make the landscape look like a picture on the cover […]
20th December 2019
2019 has been a banner year for environmental awareness and activism. It seems to me that the glory and splendour of the natural world is further exacerbated when we are confronted with its fragility. Working at Alex Aaronson Photography has allowed me to pursue my deep passion capturing natural landscapes and wildlife. Nature, by definition, is all around us. Every day is an extraordinary reminder of its wonder and importance. I know many nature photographers who chase after the breath-taking and the spectacular. From arresting arctic landscapes to vast uncharted forests, nature has the capacity to captivate photographer and audience […]
23rd June 2020
Product photography has become an integral part of the marketing world, especially in an era dominated by social media. Photographers now have many more opportunities for professional realization thanks to the growing demand for product photography. When I was starting my Alex Aaronson freelance business, I completed various product photography projects that really helped me kickstart my career. I want to share some tips that really helped me improve my skills in that field. First and foremost, it is really important to maintain good communication with the client or the artist providing the product. You need to be on […]