Whether you are a budding photographer or a well established one, it is very important to maintain a good social media presence nowadays. Currently, this is the easiest, most inexpensive way of promoting your work and connecting with like-minded individuals. As soon as I started the Alex Aaronson freelance business, I began to notice the advantages of using social media professionally. I was able to connect to many other aspiring photographers and exchange experience and tips, which helped me immensely in the early stages of my career. Here are some tips that helped me get stated on social.
The first and probably most obvious thing to do is to follow other related accounts. This will depend on your specific niche that you are working in. After establishing the Alex Aaronson blog, I started following lots and lots of other photographers, graphic designers and artists that I could learn from and communicate with. This also helps you learn new things about the industry and be up to date with all the events going on. Establishing relationships in your sector of choice is very important for your career, so make sure you spend some time networking online.
Social media is a fantastic place when it comes to sourcing creativity and inspiration. You can browse for endless hours and discover works you never even thought existed. I’ve discovered many locations perfect for photoshoots thanks to social media, and this is only one example of the benefits of these platforms. If you scroll through the Alex Aaronson social media channels, you will see I also try to share a wide range of works, so that others can get inspired as well. It’s all about sharing and receiving knowledge and new information.
In my experience managing the Alex Aaronson business, I’ve found that it is very helpful to maintain a social media presence across multiple channels. Each channel is used by a different type of audience, which means that, by being active on several ones, you have a better chance at connecting with various people from different walks of life. In the beginning, it may feel overwhelming trying to keep up with all the different platforms but, soon, you will notice it is actually much easier than it seems. My tip is to designate one hour in the mornings and one in the evenings to social media, to make sure you are getting all the news and updates you need and that you are posting regularly.