Product photography has become an integral part of the marketing world, especially in an era dominated by social media. Photographers now have many more opportunities for professional realization thanks to the growing demand for product photography. When I was starting my Alex Aaronson freelance business, I completed various product photography projects that really helped me kickstart my career. I want to share some tips that really helped me improve my skills in that field.
First and foremost, it is really important to maintain good communication with the client or the artist providing the product. You need to be on the same page in terms of concept, arrangement, overall mood of the photoshoot. If someone is trusting you to portray their product in the best light possible, make sure to listen to their requirements. I was lucky to work with some great independent creators through my Alex Aaronson business and, together, we managed to create some really exciting things. However, that was possible only because we stayed in close contact during the duration of the project and kept on altering small details in the process. This way, you can ensure that both the product owner and you, as an artist, are happy with the final product.
While, as a photographer, it is important to have a good flow of revenue, I would suggest not to accept every single project that comes your way. It took me a long time to comprehend this, especially in the first year of launching the Alex Aaronson website, but, it is true that you should only put your name behind products you like and support. This way, you will build your credibility within the industry and establish your brand. After a few projects, people with similar concepts and ideas will seek out your work themselves! You have to trust the process and stay honest and true to yourself and your aesthetics.
Last but not least- always try to be creative. It can be difficult sometimes, especially if you have received strict instructions on what the images should be looking at, but you can always suggest some additional elements that you think could make the project better. I managed to build up my Alex Aaronson brand because I was passionate about every single project and offered some unique ideas to the people I was working with. If you do so, you will certainly reap the benefits!